Learn: UX (I)


Find answers to...

  • What is UX?
  • How does UX differ from UI?
  • How do you conduct user research, design, prototype, validation, testing?
  • What are the key principles of user-centric products?
  • What are UX design processes and methodologies?
  • Why should we incorporate design for users with disabilities and how can I make design inclusive?
  • What are industry standard tools for UX design (esp Figma)?


  • UX is not UI, it's all aspects of the end-user's interaction with the company, its services, and its products.
  • Understand user needs, behaviors, and motivations
  • Learn methods for user research (e.g. interviews, surveys, usability testing)
  • Study principles of good UX design (e.g. usability, accessibility, desirability)
  • Grasp key usability principles (learnability, efficiency, memorability, error prevention, satisfaction)
  • Explore UX design processes and methodologies
  • See usable, intuitive, and appealing in action, especially for web products
  • Know the basics of using Figma (no exporting to PDF and sending over email plzzz), Adobe XD, Sketch, etc

My Observations

Products which offer poor experience still hang in there, because users are often captured audience (think NS Portal and fact that it was always down on weekends)
People who manage products in Govt seldom talk to actual users
UX is neither about doing usability testing nor is it copywriting
There is product management theatre in the public sector
Good design doesn't mean doing bright colors, flashy animations, layouts. In fact, predictable layout is good, like for websites.

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