Learn: UX (II)


Find answers to...

  • How do you conduct user research, design, prototype, validation, testing?
  • What are the key principles of user-centric products?
  • Why should we incorporate design for users with disabilities and how can I make design inclusive?
  • What's the relationship between visual/interaction design and user experience?
  • What are visually appealing and usable interfaces?
  • What are interaction design patterns and how do people design intuitive and natural interactions?
  • Why is learning/doing Figma not enough to do UX well?


  • UX is not UI, it's all aspects of the end-user's interaction with the company, its services, and its products.
  • Understand user needs, behaviors, and motivations
  • Study principles of good UX design (e.g. usability, accessibility, desirability)
  • Grasp key usability principles (learnability, efficiency, memorability, error prevention, satisfaction)
  • See usable, intuitive, and appealing in action, especially for web products
  • Explore optimization for designs and user experiences

My Observations

People who manage products in Govt seldom talk to actual users
People who do know/talk to users don't get to decide and often get overridden by generalists
UX is neither about doing usability testing nor is it copywriting
There is product management theatre in the public sector
Good design doesn't mean doing bright colors, flashy animations, layouts. In fact, predictable layout is good, like for websites.


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