UX Fundamentals
Key Questions
What is UX?
How does UX differ from UI?
What are the key principles of user-centric products?
What are UX design processes and methodologies?
Why should we incorporate design for users with disabilities?
How do you conduct user research, design, prototype, validation, testing?
Why do users never use the product the way we designed it? (Mental Models)
What are 'Dark Patterns' and why should we avoid them in public service?
Learning Objectives
Learning Objectives
Track your progress as you learn
Hard Truths
Products which offer poor experience still hang in there, because users are often captured audience (think NS Portal and fact that it was always down on weekends).
People who manage products in Govt seldom talk to actual users.
There is product management theatre in the public sector.
People who do know/talk to users don't get to decide and often get overridden by generalists.